When the NBA season starts next month, not one, but two teams will be wearing crypto-related ad patches.
The Philadelphia 76ers announced Wednesday that Crypto.com’s logo will be emblazoned on all team uniforms. The Sixers join the Portland Trail Blazers, which inked a deal with crypto ecommerce site StormX earlier this year, in rocking crypto branding.
It’s just the latest major crypto brand activation in the world of sports, with FTX and others making a landgrab for sports fans everywhere.
The Sixers partnership with Crypto.com is for six years, an exchange representative told CoinDesk. The deal’s cost was not disclosed though a source with knowledge tells CoinDesk it is valued at eight figures annually.
Crypto.com has made a number of high-profile sports partnerships of late but this is its first with the NBA.